Handsome Blog
Guides and stories about Italian artisan workshops, traditions, and tips for makers.
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Selling onlineHow to use reviews to boost your profile's visibility
A review is both social proof and fresh content made of real, genuine words. Used well, reviews build trust and visibility for your profile.
Selling onlineHow to write your workshop FAQ (and cut down on repetitive questions)
FAQs aren't filler: they're a tool that converts, ranks you and frees you from answering the same questions a thousand times. Here's how to write them well.
Selling onlineThe questions people search on Google before booking a workshop
Anyone about to book a workshop wonders the same things: do I need experience? what do I take home? is it right for me? Answering these questions is SEO and trust in one.
Selling onlineHow to write a workshop title that ranks on Google
Nobody searches for a title like 'Creative Evening'. A title built on the words people really type brings you clicks and bookings.
Selling onlineDAC7: what changes for artisans selling workshops on platforms
Heard about DAC7 and got worried? Relax. It's not a new tax: it's a transparency rule. We explain what it does, what the platform reports, and why those in order have nothing to fear.
Selling onlineAirbnb Experiences vs Handsome: where it actually pays off for craft workshops
Airbnb brings huge traffic but takes a cut of every booking and the customer stays theirs. Handsome runs at 0% commission and leaves the relationship to you. Let's look at the real differences, numbers in hand.
Selling onlineGetYourGuide vs Handsome: where it really pays to sell your workshops
GetYourGuide brings you tourists from all over the world, but at what cost? With numbers in hand, let's see what's left for you and why the difference isn't just the percentage.
Selling onlineEventbrite vs Handsome: an honest comparison for workshop hosts
Eventbrite is a great ticketing tool, but selling tickets isn't finding customers. Here's the difference that actually matters for your workshop, no spin.
Selling onlineWecandoo vs Handsome: same craft, different terms
They are two nearly identical workshop marketplaces. The real difference is not the product: it is how much stays in your pocket at year end.
Selling onlineFever, Musement and Tiqets vs Handsome: an honest comparison for makers
Huge traffic, but you are one line among 500 city events. On Handsome you are in a craft-only window, at zero commission.
Selling onlineSelling Workshops on Instagram and WhatsApp or on Handsome: An Honest Comparison
Instagram and WhatsApp are free and familiar, but they're not booking tools. The real cost is the time you waste chasing DMs and bank transfers, and the seats left empty. Here's how to separate marketing from management.
Selling onlineWebsite + Calendly or Handsome: is DIY booking worth it?
Building site + Calendly + booking plugins gives you full control, but adds up costs, time and one thing DIY can't fix: an audience. Let's do the math.
Selling onlineClassBento, Obby and foreign marketplaces vs Handsome: an honest comparison
ClassBento (AU/UK) and Obby (UK) are polished, well-built platforms, but built for an Anglo audience. If you want to reach locals and tourists already in Italy, here's why Handsome was built for exactly that.
Selling onlineWhat workshop platforms really cost you: commissions compared vs Handsome 0%
A 20% commission is not a detail: on €1,000 a month that's €2,400 a year leaving your workshop. Here's the honest comparison of channels to sell workshops — and why Handsome takes 0%.
Selling onlineGoogle Maps reviews for artisans: 7 ways to get 50 in 6 months
Google Maps reviews are the second-strongest local SEO factor after primary category: more positive reviews, higher local ranking. But asking time-poor customers is frustrating. Here are 7 practical ways to get 50+ in 6 months without being annoying.
Selling onlineGoogle Business Profile for artisans: 7 steps to be found locally
When a tourist in Florence searches "pottery workshop near me", Google shows local profiles before websites. Without a Business Profile (or a half-done one) you're invisible. Here are the 7 steps, from claiming the profile to handling reviews.
Selling onlineManage workshop bookings: 7 methods
An artisan running workshops gets 20-40 booking requests per month on average. Choosing how to channel them without wasting time or losing customers is one of the most important decisions of the first year.